July 2009 - July 2009
Communication:
- Set new self-hosted Wordpress blog (theme customization + plugin + optimization) with a new URL (blog.mobiluck.com), Twitter with customized background and Facebook page. Evangelized community management trying to make our users even more happy.
- Insight analysis using internal KPI's tool, AdMob Analytics and Google Analytics. Created new goals on Google Analytics to refine user experience with funnel visualization. Modified the intro page increasing CTR by 10%
- Complete report about the virtual goods market. Brainstormed about "what would user pay for ?" and organized ideas with mindmaps. Proposed a roadmap to monetize the service and be ad-independent.